What is the Passion Cut?
After many years of cutting hundreds of different variations of the traditional round diamond, we have come up with what almost all gemologists agree is the most brilliant round shape diamond they have ever seen.

By adding an extra 24 facets in the perfect locations on the diamond we have come up with the most exciting thing to happen to the diamond industry since the original 57 facet ideal cut.
The Passion’s symmetrical cut allows light to enter the stone in such a way as to make internal inclusions virtually invisible — giving you one of the most beautiful diamonds cut today. There are many different variations of the round diamond on the market today. We have compared them to the Passion Cut and none can match the brilliance of the Passion Cut.

Why does the Passion Cut cost less?
Passion Cut owns the rough diamonds, the patent, and the factory they are cut in. Passion Cut is partners with King, removing the middle men, and eliminating cost. The savings is passed directly to the customer. Every Passion Cut Diamond is measured and certified for superior “Return of Light”, and comes with three Diamond certificates.

The Passion Cut Guarantee
King is so confident that you will love your Passion Diamond, we offer a 100% guarantee or your money back within 6 months of purchase—no questions asked.

Take the Passion challenge and see for yourself.
Don’t take our word for it. Just taking the challenge will earn you an extra 10% off any diamond mounting for your Passion Diamond.